SEO that fills the schedule, not just the rankings report
SEO & AEO Rank provides local SEO for home service companies in Minnesota. We optimize your Google Business Profile, build review velocity, publish content for every service and suburb you cover, and earn local links, so your company appears in the map pack when homeowners search for help.
When a furnace dies at 9pm in January, nobody scrolls to page two. They call one of the three companies Google puts in front of them. Our job is to make sure you're one of those three, in every suburb you serve, for every service you offer.
What's included
Google Business Profile management
Category strategy, service listings, weekly posts, photo uploads, and Q&A management. Your profile is the single heaviest local ranking factor, and most contractors leave half of it blank.
Review velocity system
A simple ask-at-the-right-moment process for your techs, direct review links, and replies to every review within two business days. Google now rewards steady, recent reviews over a big stale pile.
Service and suburb pages
Real, useful pages for each service in each city you cover. Written to answer the questions homeowners actually type, not thin copies with the city name swapped out.
Local link building
Chamber memberships, supplier listings, community sponsorships, and local press. The links your out-of-state competitors can't copy.
Technical foundation
Fast pages, clean structure, and schema markup on every page so both Google and AI engines can read exactly what you do and where you do it.
Monthly owner-level reporting
Map-pack positions across your whole service area, calls, direction requests, and booked jobs. Ten minutes to read, zero jargon.
Local SEO also feeds our answer engine optimization work. The same reviews, citations, and structured data that win the map pack are what AI assistants read when they decide which companies to recommend.
Frequently asked questions
What is local SEO for home service companies?
Local SEO is the work that makes your company show up when nearby homeowners search for services like furnace repair, drain cleaning, or roof replacement. It centers on your Google Business Profile, reviews, local content, and links from other trusted local sources. For home services, the biggest prize is the map pack, the block of three businesses Google shows with a map at the top of local results.
How do I rank in the Google map pack?
Three things matter most: a fully optimized Google Business Profile with the right primary category, a steady flow of recent reviews that mention your services and city, and consistent business information across the web. Proximity to the searcher also plays a role, which is why we build out suburb-level service pages for every area you cover.
How long does local SEO take for a contractor?
Expect visible map-pack movement in 60 to 90 days and a meaningful lift in calls within 4 to 6 months. Timelines depend on your starting point, your review base, and how competitive your metro is. We show you the trajectory every month so you're never guessing.
Do you guarantee first-place rankings?
No honest agency guarantees a specific ranking, because nobody controls Google. What we guarantee is transparent reporting, published pricing, and work that follows Google's guidelines, so gains stick instead of vanishing with the next update.
See exactly where you rank on Google, and find out whether ChatGPT even knows you exist.
Book your free strategy callOr call (612) 555-0134